9 Jun, 2025

* **Florida Market Dynamics:** Inventory remains tight in many areas but is rising. Days on market are increasing compared to the pandemic peak. Interest rate hikes impact buyer affordability and demand.
* **Pricing Strategy:** Accurate pricing is crucial. Overpricing leads to longer listing times and potential price reductions. Use comparative market analysis (CMA) to determine optimal list price.
* **Property Condition:** Home inspections are vital. Addressing potential issues before listing can increase value. Emphasize curb appeal; first impressions are critical. Staging can lead to higher offers.
* **Marketing:** Professional photography is essential. Utilize online marketing channels to reach a wider audience. Consider virtual tours and targeted advertising.
* **Negotiation:** Be prepared to negotiate. Understand buyer motivations and financing options. Consider multiple offers and counter-offer strategies.
* **Key Statistics:** Median home price in Florida varies significantly by region, but statewide averages show appreciation slowing. Inventory is up year-over-year in some metro areas.
* **Important Considerations:** Understand Florida’s disclosure laws. Consult with a real estate professional for tailored advice.

9 Jun, 2025

For the next several days I am in Florida, in mortgage meetings and the MBAF, and in Saturday’s Commentary I noted the intense flurry of conference activity this week and last (“the MBA’s Chairman’s Conference, New Jersey MBA, the MBA Florida, EPM TAG, MISMO Spring Summit, The Gathering…). One continuing theme, to varying degrees, is conjecture about Freddie Mac and Fannie Mae, and their role in lending. By many accounts, the Agencies are “driving 10 mph in the fast lane.” A focus on ending their conservatorship, which conference goers were told by FHFA Director Pulte last month in New York, would begin in earnest in 2026, apparently has moved to… “now.” (More Agency news below.) A key issue continues to be whether the government’s role in the future will include an explicit or implicit guarantee if we see another 2008. It would be helpful if it minimized the impact on Agency rates, because those rates have a ripple effect through other mortgage products. Our MBA will be focused on educating regulators and Congress about this, since most were not around during previous attempts at removing them. (Today’s podcast can be found here and this week’s are sponsored by Flyhomes. The Flyhomes Guaranteed Backup Contract, available in all 50 states, gives borrowers a bona fide purchase agreement on their departing residence, helping them exclude that mortgage from DTI calculations and remove the home sale contingency when buying their next home, all in under 24 hours. Hear an interview with First American’s Odeta Kushi on why Americans are staying in their homes longer than ever, the economic and policy forces behind this trend, and what it means for the future of housing mobility and market recovery.)

8 Jun, 2025

Florida property values are experiencing significant fluctuations, requiring accurate estimation for buyers and sellers. Key factors influencing values include location (coastal vs. inland), property type (single-family, condo), and market conditions (supply and demand). Zillow’s “Zestimate” often deviates substantially from actual sale prices in Florida, sometimes by as much as 10-20% or more depending on market volatility, highlighting the need for caution. A comparative market analysis (CMA) performed by a licensed real estate agent is considered a more reliable valuation method, considering recent sales of comparable properties in the immediate area. Appraisals, conducted by licensed appraisers, offer objective valuations based on property features and market data, typically required by lenders for mortgage approval. Home improvements with the highest ROI in Florida include kitchen and bathroom renovations, followed by energy-efficient upgrades. Property taxes in Florida average around 0.98% of the property’s assessed value, impacting overall ownership cost. Understanding homestead exemptions, which can significantly reduce property tax burdens, is crucial for Florida homeowners.

7 Jun, 2025

Florida’s home affordability crisis stems from rising home prices, insurance costs, and interest rates outpacing income growth. In 2023, Florida ranked among the least affordable states for housing. A typical Florida household needs an income significantly higher than the median to afford a median-priced home.

* Median home prices in many Florida metros are substantially above the national median.
* Property insurance rates in Florida are significantly higher than the national average, adding hundreds of dollars monthly to housing costs.
* Rising interest rates have drastically reduced buying power, making it harder to qualify for mortgages.
* The state faces a shortage of affordable housing units, particularly for low- and middle-income families.
* Limited housing supply and population growth continue to drive up home prices.
* Certain areas, especially coastal regions, experience even more pronounced affordability challenges.
* Wage stagnation in many sectors contributes to the affordability gap.

6 Jun, 2025

* **Florida’s real estate market is experiencing a shift:** Previously booming, it’s now cooling off in many areas.
* **Rising Interest Rates:** Mortgage rates have significantly increased, impacting affordability and demand. The average 30-year fixed mortgage rate is hovering around 7% (as of late 2023/early 2024).
* **Inventory Increase:** Housing inventory is up compared to previous years, giving buyers more options and negotiating power in some markets. Some areas have seen inventory increases of 50% or more year-over-year.
* **Price Reductions:** A growing number of sellers are reducing their asking prices to attract buyers. Median home prices in some metro areas have seen slight declines or flattened growth.
* **Days on Market Increasing:** Homes are staying on the market longer, indicating a slowdown in sales velocity.
* **Regional Variations:** The market varies significantly across the state. Coastal areas and popular destinations may still be more competitive than inland or less desirable locations.
* **Population Growth Slowing:** While Florida continues to attract new residents, the pace of population growth has slowed down slightly from its peak.
* **Insurance Costs:** Homeowners insurance premiums remain a significant concern, impacting the overall cost of ownership, especially in coastal areas prone to hurricanes. Premiums can range from thousands to tens of thousands of dollars annually.
* **Investment Considerations:** Rental yields may be affected by rising property taxes and insurance costs.

6 Jun, 2025

Today is the 81st anniversary of D-Day. “My granddad was responsible for 25 downed German planes in WW II. To this day, he is still known as the worst mechanic the Luftwaffe ever had.” On the anniversary of D-Day, let’s hope the entire world is not involved in a war again, although humans have had a recurring theme of conflict. Scaling things down significantly but keeping with the “recurring” theme… Lenders hope that applications and locks are recurring, but it is continuing to be sketchy. According to Curinos’ new proprietary application index, refinances decreased 12% week over week and decreased 28% in May; the purchase index decreased 16% week over week and increased 6% for May as a whole. But in May 2025 funded mortgage volume increased 12% YoY and increased 6% MoM. Curinos sources a statistically significant data set directly from lenders to produce these benchmark figures, and drills into this data further here. (Today’s podcast can be found here and this week’s is sponsored by CreditXpert, the credit optimization platform that helps today’s top mortgage originators and more than 60,000 mortgage professionals qualify more applicants, make more competitive offers, reduce LLPA premiums, and close more loans. Today’s has an interview with Jake Perkins on the new Chrisman Marketplace and how it is adding value to the industry.) Products, Software, and Services for Lenders Following a highly successful launch, Origination Boost, spearheaded by Mandi Feely-Swain, EVP of Premier Mortgage Resources and Idaho’s #1 Loan Originator, is proving to be a game-changer for loan officers. Now in its second year, Origination Boost is not just maintaining momentum; it’s raising the bar and helping loan officers move closer to their goals. The program’s twice-monthly coaching calls continue to offer tactical strategies and high-level mindset coaching, keeping participants laser-focused on results. The exclusive Origination Boost app adds even more value, offering on-the-go accountability tools and tracking systems that drive measurable production increases. Feely-Swain recently announced new incentives for those participating in Origination Boost, including free marketing services when goals are met. Learn more: info@pmrloans.com.

5 Jun, 2025

Florida’s real estate market is experiencing a shifting landscape.

* **Inventory:** Increasing, but remains below historical averages in many areas. Months supply is trending up suggesting more buyer power.
* **Interest Rates:** Elevated mortgage rates are impacting affordability and cooling buyer demand.
* **Price Growth:** Slowing considerably from the rapid appreciation of 2021-2022; some markets seeing price corrections. Median sales prices still elevated compared to pre-pandemic levels.
* **Sales Volume:** Down year-over-year across most of the state.
* **Population Growth:** Continues, particularly in certain metro areas, but at a slower pace than in previous years.
* **Economic Factors:** Florida’s economy remains relatively strong, but inflation and national economic trends are exerting influence.
* **Regional Variations:** Market conditions differ significantly from region to region within Florida (e.g., coastal vs. inland, North Florida vs. South Florida).
* **Days on Market:** Increasing, indicating homes are staying on the market longer.
* **Foreclosure Rates:** Remain low overall, but are slightly increasing from historic lows.

5 Jun, 2025

Florida’s home buying process involves several key steps: pre-approval, property search, offer, inspection, appraisal, and closing. The median sale price of homes in Florida was $420,000 in April 2024, up 3.7% year-over-year. Inventory levels have been increasing, offering more choices for buyers. Property taxes in Florida average around 0.97% of assessed value. Understanding the state’s disclosure requirements, particularly regarding flood zones and sinkholes, is crucial. Closing costs typically range from 2% to 5% of the purchase price. A standard purchase contract includes contingencies like financing and inspection periods. Working with a licensed real estate agent and attorney is recommended.

5 Jun, 2025

The last time I was in Florida I saw a bumper sticker that said, “I thought growing old would take longer.” This weekend I return to the Sunshine State (the MBAF’s Eastern Secondary is coming up), and I mention this because the state is the epicenter of HOA fee escalations, hurricane damage, and insurance woes. But wait! An analysis based on examination of the 45 insurers responsible for personal property insurance in Florida sees the state pulling out of its spiral after eight brutal years of losses. The personal property insurance industry reported an underwriting gain of $207 million in 2024, a big turnaround from the $174 million underwriting loss in 2023, due in large part to a legislative reform that made it somewhat more palatable to do business but an expensive one, as direct premiums reached $11 billion in 2024, more than double the $5 billion seen in 2020. (Today’s podcast can be found here and this week’s is sponsored by CreditXpert, the credit optimization platform that helps today’s top mortgage originators and more than 60,000 mortgage professionals qualify more applicants, make more competitive offers, reduce LLPA premiums, and close more loans. Today’s has an interview with Rob Chrisman on how the mixed messages from the Trump administration about the future of the GSEs are impacting those in the mortgage industry.) Products, Software, and Services for Lenders The average American homeowner has access to a significant source of funds in their home’s equity, and March 2025 ICE Mortgage Monitor data shows that they are finally starting to tap into it. Retention and recapture remain a heavy focus for lenders as the market continues to shift, and with the right tools, home equity can provide an opportunity to develop stickier relationships with customers. But it goes beyond simply offering customers home equity products; it’s about providing them with a convenient equity application, valuation and lending process through powerful digital tools. Read the latest blog to learn how ICE is helping lenders unlock new opportunities in home equity lending.

5 Jun, 2025

The last time I was in Florida I saw a bumper sticker that said, “I thought growing old would take longer.” This weekend I return to the Sunshine State (the MBAF’s Eastern Secondary is coming up), and I mention this because the state is the epicenter of HOA fee escalations, hurricane damage, and insurance woes. But wait! An analysis based on examination of the 45 insurers responsible for personal property insurance in Florida sees the state pulling out of its spiral after eight brutal years of losses. The personal property insurance industry reported an underwriting gain of $207 million in 2024, a big turnaround from the $174 million underwriting loss in 2023, due in large part to a legislative reform that made it somewhat more palatable to do business but an expensive one, as direct premiums reached $11 billion in 2024, more than double the $5 billion seen in 2020. (Today’s podcast can be found here and this week’s is sponsored by CreditXpert, the credit optimization platform that helps today’s top mortgage originators and more than 60,000 mortgage professionals qualify more applicants, make more competitive offers, reduce LLPA premiums, and close more loans. Today’s has an interview with Rob Chrisman on how the mixed messages from the Trump administration about the future of the GSEs are impacting those in the mortgage industry.) Products, Software, and Services for Lenders The average American homeowner has access to a significant source of funds in their home’s equity, and March 2025 ICE Mortgage Monitor data shows that they are finally starting to tap into it. Retention and recapture remain a heavy focus for lenders as the market continues to shift, and with the right tools, home equity can provide an opportunity to develop stickier relationships with customers. But it goes beyond simply offering customers home equity products; it’s about providing them with a convenient equity application, valuation and lending process through powerful digital tools. Read the latest blog to learn how ICE is helping lenders unlock new opportunities in home equity lending.