26 Sep, 2025

– Florida’s housing market is showing signs of cooling, with inventory rising and price growth slowing.
– Median home prices remain elevated, but price reductions are becoming more common in some areas.
– Mortgage rates significantly impact affordability, influencing buyer demand. The current interest rates are averaging between 6% and 7%.
– Florida experienced a population surge in recent years, impacting housing demand, but growth is slowing.
– Increased insurance premiums and property taxes are adding to the overall cost of homeownership in Florida, potentially deterring some buyers.
– Days on market are increasing, indicating a shift towards a more balanced market favoring buyers.
– Tourist activity and seasonal residents influence demand in certain Florida markets.
– Cash buyers remain a significant factor, particularly in luxury markets.
– New construction is adding to the housing supply, potentially easing inventory constraints.
– Some analysts are predicting a potential correction in certain Florida markets, while others anticipate continued moderate growth.

26 Sep, 2025

Call them wretched or call them splendid, in Japan, robots and service bots run some restaurants and are indeed taking the place of humans, who have no doubt, been displaced. In displacement (and labor) news in the United States, call it posturing or real, the Trump Administration’s budget office is threatening mass firings if the federal government shuts down (with no back pay to be paid like in a furlough), and obviously if someone is out of work, they’re not buying a house. This month’s STRATMOR piece is titled, “No Lender Wants a Government Shutdown, but Just in Case…”. Today’s Last Word at 1PM ET may include shutdown ramifications for lenders, as well as delinquencies, student loans, trigger leads, and new credit scoring updates that are reshaping how lenders compete for borrowers in 2025. Another topic may be that, fortunately, the net production income for independent mortgage banks has been creeping up, although the number of IMBs has been gradually diminishing. (Today’s podcast can be found here and this week’s podcasts are sponsored by BeSmartee, the most innovative mortgage technology platform for banks, credit unions, and non-bank mortgage lenders. Hear an interview with Angel Oak’s Tom Hutchens on the impact of the Fed’s rate cuts on mortgage activity and the potential for increased demand for non-QM products like HELOCs.) Services, Products, Software, and Tools for Lenders and Brokers This October, FirstClose is heading to Las Vegas for the MBA Annual Convention & Expo. Just like the lights on the Strip, the opportunity is hard to miss: homeowners are sitting on trillions in untapped equity, and lenders who act now can capitalize even in a higher-rate environment. FirstClose solutions give lenders the edge, streamlining home equity lending, accelerating workflows, and enhancing borrower experience. In a market where efficiency and growth are always on the line, it pays to play with the right partner. With so much equity waiting, the odds have never looked better. Ready to deal yourself in? If you’ll be in Vegas, schedule time with the FirstClose team. Book your meeting here.

25 Sep, 2025

Home staging in Florida can significantly impact sales price and time on market. Staged homes sell, on average, 73% faster than non-staged homes (NAR). 83% of buyer’s agents say staging makes it easier for buyers to visualize themselves in the home (NAR). Staged homes can see an increase of 1% to 5% in sales price compared to non-staged homes. A 2023 RESA study found that staged homes averaged $40,000 over list price, selling for 10-15% more than comparable unstaged homes. Focus should be on decluttering, depersonalizing, and highlighting key features. ROI on staging can be 5-15% or higher. Curb appeal is crucial, with 71% of buyers saying it influences their decision (NAR). Neutral color palettes and updated landscaping are key elements of effective staging.

25 Sep, 2025

“I just won $10 in the lottery! The 7-11 clerk wanted to sell me a $10 lottery ticket in Atlanta. I said no.” Hopefully most people realize that a lottery is simply a tax on people who don’t know math (given the odds of winning). But the amount of equity that homeowners have, as a whole, is a sure thing… and staggering. U.S. homeowners now hold a record $17.8 trillion in equity, per ICE, including $11.6 trillion that’s “tappable.” That, versus the trillions in high interest credit card, auto, and student debt, certainly points to continued HELOC and 2nd mortgage offerings. That’s one trend, but there are others. The MBA’s Marina Walsh told us in the Loan Vision audience in Atlanta that the MBA expects a 1 percent home price average appreciation rate. As always, it is based on location and price point. Overall origination points at $1.7 trillion last year moving up to $2 trillion this year. Lenders, however, know that units are important, and those are expected to go from 4.572 million up to 5.598 million units. (Today’s podcast can be found here and this week’s podcasts are sponsored by BeSmartee, the most innovative mortgage technology platform for banks, credit unions, and non-bank mortgage lenders. Hear an interview with Guideline Buddy’s Marc Hernandez on AI-powered tools designed to bring instant clarity and confident decision-making to mortgage guidelines, helping industry professionals structure loans faster and more accurately, combining human-in-the-loop intelligence with plans for broader tech integration and white-label partnerships.)

24 Sep, 2025

Florida’s real estate market is showing signs of cooling. Inventory is increasing in many areas after historic lows, providing buyers with more options.

* **Median Sale Prices:** While still elevated compared to pre-pandemic levels, price growth has slowed considerably, and some markets are seeing slight price reductions year-over-year.
* **Inventory:** Active listings are rising significantly, indicating a shift towards a more balanced market, although supply still lags historical averages in some areas.
* **Interest Rates:** Rising mortgage interest rates have dampened buyer demand and affordability, impacting sales volume.
* **Days on Market:** Homes are staying on the market longer, a stark contrast to the rapid sales seen in 2021-2022.
* **Sales Volume:** Total closed sales are down compared to the previous year, reflecting reduced buyer activity.
* **Regional Variations:** Market conditions vary significantly across the state; some areas are still highly competitive while others are experiencing more pronounced cooling. Coastal markets and those popular with seasonal residents often differ from inland or less-touristed areas.
* **Economic Factors:** Florida’s population growth continues, but economic uncertainty and inflation are impacting consumer confidence and purchasing power.
* **Foreclosure Rates:** Foreclosure rates remain historically low, but are gradually increasing, representing a slight shift from the previous years.

24 Sep, 2025

“Yesterday I was devastated to learn that the 2025 Psychic Prediction Convention was cancelled due to unforeseen circumstances.” Yesterday, while the stock price of Better (BETR) zoomed to the moon (who saw that coming?), the audience at the Loan Vision Innovation event heard from the MBA’s VP Marina Walsh who, speaking for the MBA’s economics team and looking into the future, is seeing signs of a slowdown. “We haven’t felt the full impact of the tariffs yet. Job growth is slowing, and job search times have increased.” The MBA believes that we’ll see 2-3 fed funds cuts coming up, but expect minimal impact on mortgage rates and 10-year Treasury yields. So don’t expect 30-year rates to drop below 6 percent. But “flash” refi opportunities will continue to appear, with some companies better at acting quickly than others. Meanwhile, Fannie Mae believes that mortgage rates will end 2025 and 2026 at 6.4 percent and 5.9 percent, respectively, according to the September 2025 Economic and Housing Outlook. (Today’s podcast can be found here and this week’s podcasts are sponsored by BeSmartee, the most innovative mortgage technology platform for banks, credit unions, and non-bank mortgage lenders. Hear an interview with FutureWave Finance’s Steve Thomas on the capital markets landscape, focusing on mortgage rate dynamics, policy transmission, shifting market share between CFIs and non-banks, and the impact of demographic trends amid a pause in product innovation.) Services, Products, Software, and Tools for Lenders and Brokers

23 Sep, 2025

Home staging in Florida can significantly impact sales. Staged homes sell an average of 73% faster than non-staged homes. Approximately 95% of staged homes sell in 11 days or less, compared to the average of 90 days for non-staged properties. Staging can yield an ROI of 5-15% over the un-staged listing price. Focus areas for Florida homes include curb appeal improvements to combat sun and weather damage, light and airy interiors to appeal to buyers seeking the Florida lifestyle, and decluttering to showcase open floor plans favored in the region. Virtual staging is a cost-effective option, especially for vacant properties.

23 Sep, 2025

At recent conferences I’ve attended, including here in Atlanta at the Loan Vision Innovation Conference, talk of federal government partisanship, posturing, and shutdowns has crept into discussions. Lenders would definitely be impacted, and this month’s STRATMOR piece is titled, “No Lender Wants a Government Shutdown, but Just in Case…”. Accurately measuring and monitoring business and trends is always a focus, and interestingly, the number of foreign buyers buying homes in the U.S. has risen. Speaking of which, in the real estate world, brokerage giant Compass is set to become the largest residential real estate firm in the world after announcing a deal to acquire major rival Anywhere for $1.6 billion. Compass, which also operates Christie’s, will take control of Anywhere’s subsidiary brands, including Century 21, Sotheby’s, and Coldwell Banker. The all-stock deal values the combined companies at roughly $10 billion and will create what is by far the largest residential real estate brokerage in the world. One industry vet wrote to me saying, “If one company owned 67 percent of all the fuel oil in the U.S., or a bank controlled 67 percent of all deposits, I’m guessing the DOJ might ask questions, right?” (Today’s podcast can be found here and this week’s podcasts are sponsored by BeSmartee, the most innovative mortgage technology platform for banks, credit unions, and non-bank mortgage lenders. Hear an interview with FutureWave Finance’s Steve Thomas on the capital markets landscape, focusing on mortgage rate dynamics, policy transmission, shifting market share between CFIs and non-banks, and the impact of demographic trends amid a pause in product innovation.)

22 Sep, 2025

* **Increased Online Activity:** Over 90% of home buyers start their search online.
* **Popular Platforms:** Zillow, Realtor.com, and Trulia are key portals, offering vast listings and valuation tools.
* **Data Inaccuracy Concerns:** Automated Valuation Models (AVMs) like Zestimates can be inaccurate, with median errors ranging from 1.9% nationally to potentially higher in volatile Florida markets.
* **Agent Impact:** Tech empowers buyers but doesn’t replace agents; studies show agent-assisted sales often achieve higher prices.
* **Inventory Visibility:** Tech offers real-time inventory updates, but “pocket listings” outside these platforms may be missed.
* **Market Speed:** Online tools accelerate the search, demanding faster decision-making in Florida’s competitive markets.
* **Investment & Innovation:** Florida is seeing rising investment in PropTech startups focusing on virtual tours, smart home integrations, and streamlined closings.
* **Affordability Crisis:** Technology hasn’t solved Florida’s affordability issues; rising prices and insurance costs remain major obstacles.

22 Sep, 2025

Although the present week brings the release of PCE inflation for August, and although PCE is the most relevant inflation data when it comes to assessing progress toward the 2% target, we still wouldn’t consider this a high-consequence data week. Part of the reason is that PCE almost never hits as hard as CPI because it comes out two weeks later and has less surprise potential due to preceding reports. The other part of the reason is that the Fed and the market are both more focused on the evolving employment landscape when it comes to guiding the next big step for rates. As such we drift between jobs report and jobs report, waiting to see what the next big cue will be. In the meantime, placeholder weeks–such as this one–account for in-range volatility. If there’s a focus, it’s the massive deluge of Fed speakers. Their comments will help clarify and perhaps push back against last week’s hawkish takeaway to Fed Chair Powell’s press conference.