– 89% of home buyers find photos “very” or “somewhat” useful (NAR).
– Listings with professional photos sell 32% faster.
– Homes with professional photos sell for up to $11,000 more.
– Optimal lighting is key; Florida sunshine can create harsh shadows needing diffused natural or artificial light. Shoot during “golden hour” (early morning/late afternoon) when possible.
– Exterior shots should highlight curb appeal, including landscaping, pool, and any outdoor living spaces.
– Capture bright, airy interiors with a focus on space and natural light.
– Wide-angle lenses (16-35mm) help capture room size effectively.
– Include drone footage to showcase property size, proximity to water, and neighborhood.
– Virtual staging can help buyers visualize the potential of vacant properties.
– High-resolution images are crucial for online and print marketing.
– Post-processing is essential for color correction, brightening, and removing blemishes.