I was today years old when I realized that the shovel was literally a groundbreaking invention. The best ads and marketing focus on rates and products, right? Wrong. From Florida, Todd P. reminds me of a powerful, memorable lending ad that doesn’t even mention words like mortgage or loan or technology or lending. What message are you sending to potential clients? Loan officers are intent on offering the right products, service, and pricing to clients (read the piece on optimism below), but there is a lot going on “out there” that is impacting the psychology of borrowers. Beginning on Friday, all international merchandise headed to U.S. customers’ doors, assuming that countries are shipping it to us, will be subject to the overall tariff rate that their country of origin has been slapped with, or close to it, meaning pretty much any good your client orders could cost them at least 10 percent more than it does now. And in a mix of technology news, a bank fired a set of workers, and then rehired them after it was determined that the chatbot was terrible at its job. Go figure. (Today’s podcast can be found here and this week’s is sponsored by Arrive Home. Arrive Home, now serving six of the nation’s top 10 mortgage lenders, helps mortgage lenders connect creditworthy buyers with down payment assistance and affordable homeownership solutions. Hear an interview with Experian’s Alison Bird and Joy Mina on how streamlining the verification process helps lenders serve more borrowers without sacrificing accuracy.)
