Florida remains a top vacation home destination with a $60 billion+ tourism industry annually. Median sale prices for Florida homes increased by approximately 15% year-over-year in recent years, but the market is now cooling. Popular locations include Orlando, Miami, the Gulf Coast (Naples, Sarasota), and the Florida Keys. Important factors to consider: property taxes (averaging around 0.97% of assessed value), insurance costs (especially flood and hurricane), HOA fees, and potential rental income. Rental demand can fluctuate seasonally, with peak seasons generating higher revenue, but also increased competition. Property management services typically charge 20-30% of rental income. Financing options include conventional mortgages, vacation home loans requiring larger down payments (20-25%), and cash purchases. Key investment considerations involve understanding local zoning regulations, short-term rental restrictions (if any), and potential appreciation rates for chosen areas.