* **Photos are critical:** Listings with professional photos sell 32% faster and for more money (Redfin).
* **Price Impact:** Homes with high-quality photography sell for $3,000-$11,000 more (RISMedia).
* **Online Appeal:** 89% of home buyers find photos to be among the most useful features of a real estate website (NAR).
* **First Impressions:** Buyers spend 60% of their time looking at listing photos, and only 20% reading the description (The Wall Street Journal).
* **Staging Matters:** Staged homes photograph better, leading to a higher perceived value.
* **Professional vs. DIY:** Professionally photographed homes are viewed 139% more than homes with amateur photos (IMOTO).
* **Photo Count:** Listings with more photos correlate with higher sales prices.
* **Virtual Tours:** Listings with virtual tours are viewed up to 40% more than listings without (Realtor.com).
