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26 Jul, 2025

Kitchen and bathroom renovations generally offer the highest ROI in Florida. Minor kitchen remodels can recoup 72% of the investment, while bathroom renovations average a 64% return. Energy-efficient upgrades, like new windows and HVAC systems, also contribute to increased property value and attract environmentally conscious buyers. Curb appeal enhancements, such as landscaping and exterior painting, provide a significant ROI, potentially increasing home value by 5-11%. Swimming pools, while popular, may not offer a substantial ROI in all Florida markets and can be a deterrent for some buyers, averaging a 50% ROI. Return on investment varies greatly depending on location, material choices, and overall market conditions within Florida. Over-improving beyond neighborhood standards can hinder ROI.

25 Jul, 2025

Homes staged before listing sell 73% faster than non-staged homes. Professionally photographed staged homes can sell up to 32% faster and for 1-5% more than comparable non-staged homes. Online listings with high-quality photos receive 118% more views. 95% of buyers search online for homes. Properties with only a few listing photos are often overlooked. Staged homes photographed well evoke positive emotional responses that influence buyer decisions, leading to quicker offers. Homes staged for under $1,000 average a return of $4,000 at closing. Real estate agents consider staging and professional photography essential marketing tools in competitive Florida markets.

25 Jul, 2025

Bonds were initially stronger, then weaker in the overnight session.  There was a bit of additional selling in the first hour, but none of it corresponded with the 8:30am Durable Goods data. Notably, the data was much weaker than expected.  This helps reinforce our lack of interest in this particular report as a potential market mover. Bigger volume followed a series of Trump comments just after 9am ET. Trump said he’s meeting with UK prime minister tonight, he doesn’t ever want a weaker dollar (incidentally, this is at odds with wanting rate cuts), he got the impression that Powell might be ready to lower rates, Powell is a very good man, most trade deals will be done by August 1, and that there’s a 50/50 chance of a trade deal with the EU.  Your guess is as good as ours as to which of those accounted for the volume spike and bond reversal, but the EU comment lined up the best.  Either way, movement has been too small to really care.

24 Jul, 2025

Florida’s real estate market is currently experiencing a slowdown after significant gains in recent years.

* **Price Appreciation:** Many metro areas are seeing moderating price growth, some even experiencing price declines year-over-year.
* **Inventory:** Inventory is increasing, providing buyers with more choices and negotiating power.
* **Interest Rates:** Higher mortgage rates are impacting affordability and dampening demand.
* **Migration:** In-migration to Florida is slowing from peak levels.
* **Luxury Market:** The luxury market is still relatively strong, but also facing headwinds.
* **Affordability Crisis:** Affordability remains a major concern for many residents.
* **Regional Differences:** Market dynamics vary significantly across different regions of Florida.
* **Insurance Costs:** Rising insurance premiums are a significant factor impacting housing costs and affordability.

24 Jul, 2025

July 24… While much of the nation swelters, if you live in Utah, it’s Pie and Beer Day. Uh, I mean, Pioneer Day. The average home in Utah now costs $517,000, a 1 percent increase from last year, per this article and very manageable. If this article (showing state-level fraud rankings) is to be believed, Utah has steered clear of a high mortgage scam ranking. Good job! For more good news, LOs are watching nationwide stats and trends for marketing purposes. Today will be another episode of The Big Picture at 3PM ET (click here to register) sponsored by Depth and featuring Nikki Bialka who oversees affordable & CRA lending for Fifth Third Bank. Thank you to Mark W. who reminded me that approximately 39 percent of 18- to 30-year-olds in the U.S. lived with their parents, according to a post citing OECD data. According to Fortune, citing a recently published Goldman Sachs note, the share of U.S. homeowners without a mortgage rose from 33% in 2010 to 40% in 2023. Assuming there are 86 million homes nationwide, the outlet estimates more than 30 million are now owned free and clear. (Today’s podcast can be found here and this week’s podcasts are sponsored by Wholesale Mortgage Direct (WMD), whose mission is to deliver high demand, innovative products unique to the wholesale industry, including MyEQNow, which is one-of-a-kind TraDigital HELOC platform. WMD is your trusted partner for innovative HELOC, NonQM and/or Reverse options. Today’s has an interview Wholesale Mortgage Direct’s Denis Kelly on the evolving wholesale channel and HELOC landscape, the rise of digital lending, investor, and borrower demand in underserved markets, and how the MyEQNow platform is reshaping access with innovative, data-light solutions.)

23 Jul, 2025

– Florida’s median home sale price in April 2024 was $420,000, up 4.7% year-over-year.
– Homes in Florida sold for approximately list price on average in April 2024.
– The average days on market (DOM) in Florida was around 54 days in April 2024.
– Staging can increase sale price by 1-5% according to industry estimates.
– Professional photography and virtual tours are highly recommended, with listings featuring them selling up to 32% faster.
– Upgrades with the highest ROI often include kitchen and bathroom renovations, focusing on modern features and energy efficiency.
– Curb appeal is crucial; landscaping and exterior repairs can significantly impact first impressions and perceived value.
– Strategic pricing, aligning with comparable sales data and market trends, is vital for a quick and profitable sale.
– Marketing efforts should leverage online platforms, social media, and local real estate networks for maximum exposure.
– Working with an experienced local real estate agent provides access to market expertise, negotiation skills, and a network of potential buyers.

23 Jul, 2025

Two months ago, existing home sales hit a five-month low. Last month’s report showed a minor rebound. This month’s update, released July 23, shows a return to weakness. Sales declined 2.7% in June to a seasonally adjusted annual rate of 3.93 million. That leaves activity just above the recent low and still 25% below long-term norms. Year-over-year, sales were unchanged nationally. As has been and continues to be the case, zooming out on the same chart results in an entirely different impression of the home resale market. Sales levels have hovered near 75% of pre-pandemic norms for three years now. “The record high median home price highlights how American homeowners’ wealth continues to grow—a benefit of homeownership,” said NAR Chief Economist Lawrence Yun. “High mortgage rates are causing home sales to remain stuck at cyclical lows.” Regional Breakdown (Sales and Prices, June 2025)

Region
Sales (annual rate)
MoM Change
Median Price
YoY Change

Northeast
460,000
-8.0%
$543,300
+4.2%

Midwest
950,000
-4.0%
$337,600
+3.4%

South
1.81 million
-2.2%
$374,500
+0.3%

West
710,000
+1.4%
$636,100
+1.0%

22 Jul, 2025

Florida’s real estate market is currently experiencing a slowdown after a period of rapid growth. Inventory levels are rising in many areas, offering buyers more choices. Price appreciation has decelerated significantly, with some markets even seeing price declines.

Key facts:

* **Inventory:** Months’ supply of inventory is up year-over-year in many major metro areas.
* **Sales Volume:** Sales volume is down compared to the peak of the market in 2021 and early 2022.
* **Price Growth:** Slower price growth or declines are present in some markets.
* **Interest Rates:** Elevated mortgage rates are a major factor impacting affordability and demand.
* **New Construction:** A surge in new construction is adding to the existing inventory.
* **Regional Differences:** Market conditions vary significantly across the state, with some areas remaining more competitive than others.
* **Demographic Shifts:** Continued population growth in Florida still supports long-term housing demand.

22 Jul, 2025

You may not believe in climate change, but your insurance company and mortgage servicer certainly do. It is a fact that warmer air can hold more moisture, and a new peer-reviewed study published in the Journal of Catastrophe Risk and Resilience found that insured losses from hurricanes could rise 50 percent if global atmospheric warming hits the 2 degrees Celsius threshold. A lot of those losses come from the areas affected by hurricanes expanding well northward along the Eastern Seaboard, with places that had been considered relatively safe from the monster storms suddenly now well in range of tropical storms. Lenders are well aware that Florida still sees the largest absolute increase (its already high losses are projected to rise another 44 percent if the 2-degree threshold is broken) but areas that had relatively low risks are poised to see a higher percentage increase. New York’s insured hurricane losses are projected to rise 64 percent, and Massachusetts’ poised to rise 70 percent annually. (Today’s podcast can be found here and this week’s podcasts are sponsored by Wholesale Mortgage Direct (WMD), whose mission is to deliver high demand, innovative products unique to the wholesale industry, including MyEQNow, which is one-of-a-kind TraDigital HELOC platform. WMD is your trusted partner for innovative HELOC, NonQM and/or Reverse options. Today’s has an interview with EPM’s Phil Mancuso on his journey in mortgage, winning business in this environment, and lessons in leadership.)

21 Jul, 2025

* **Current Mortgage Rates:** Refinance rates fluctuate daily and are influenced by economic indicators like inflation and Federal Reserve policy.
* **Potential Savings:** Refinancing can lower monthly payments and total interest paid over the life of the loan, but significant savings depend on the difference between the old and new interest rate and the remaining loan term.
* **Factors to Consider:** Break-even point (how long it takes to recoup refinancing costs), closing costs (typically 2-5% of the loan amount), and eligibility requirements (credit score, debt-to-income ratio, loan-to-value ratio) are crucial.
* **Rule of Thumb:** Refinancing is often considered worthwhile if you can lower your interest rate by at least 0.5%-1%, but individual circumstances vary.
* **Loan Types:** Different refinance options exist, including rate-and-term, cash-out, and streamline refinances (e.g., VA IRRRL or FHA Streamline), each with specific requirements and benefits.
* **Home Equity:** Lower rates coupled with increased home equity creates refinancing opportunities; conversely, low equity may limit options.
* **Market Analysis:** Consulting with a mortgage professional is essential to evaluate current market conditions and determine if refinancing aligns with individual financial goals.